Photos & videos are the most spectacular way to show of any real estate. And, nobody does it better than http://gregfisher.ca/real-estate-photography/. One of the most sought-after real estate photography company in Halifax and Dartmouth NS, offering affordable still, video, aerial & drone photography for Real Estate. The SEO objective was to tap all those quality-conscious real estate companies in the area who want a mesmerizing and captivating way to present their real estate to customers in an inexpensive way.
To attract a greater number of qualified website visitors (visitors who were likely to request a consultation and become clients), we had to develop a strategy that put the right content in front of the right user and convinced them to take action.
Our first step was to design a new layout with more room for copy above the fold, improved contact forms and more visible call-to-action messaging across the website.
our SEO team conducted thorough keyword research, prioritising the keywords that were most likely to attract qualified visitors and result in conversions.
Once our keywords and design were in place, our copywriters revised the client’s landing copy, putting an emphasis on expertise and authority. This would help our client attract and build trust with website visitors.
Next, we turned our attention to content marketing strategies that could help signal the client’s authority to potential clients and Google. We recommended that the client sign up for an independent review platform and display client testimonials on their website to build trust and credibility with potential clients.
We completed additional content work as part of the client’s monthly package, which included adding new service pages to target high-net-worth clients and writing fresh keyword-targeted blog content each month.
We wrote these blog posts targeting a focussed area of divorce law, which our research indicated would be a relevant topic for the firm’s potential clients. Our Content Marketing team researched and wrote this content, getting approval from the client before publishing.
We built the new website having identified that the previous site was under-performing and it would be more economical in the long-run to invest in a new site rather than trying to ‘patch up’ the old one, given the amount of work required.
Traffic did not immediately improve when the new website design went live in January 2019 but started to pick up in March 2019 as the SEO and Content Marketing work began to take hold.
By March, the client was enjoying a 23% increase in monthly organic traffic (Mar-19 v. Nov-18), with 390 new potential clients visiting the website during this time.
