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Mancave Online store increse sales 120%

1. Background

  • Business Name: cave & garden
  • Website URL: https://www.caveandgarden.nl/
  • Country: Germany
  • Market Type: B2C
  • Industry: Mancave & Online store

2. Objective

Our client had taught himself the basics of online marketing and made many smart marketing decisions. But he’d reached a point in his business where his time was needed elsewhere. We came on board to take over every aspect of his website’s online marketing, so he could focus on running his business.

3. Strategy

As mancave accesories are regulated, we couldn’t rely on PPC advertising or paid advertising on social media. We looked at our client’s website and saw we had a decent chance at success. The business had a good range of products and sold them at reasonable prices with free shipping available on larger orders. Visitors who came to the website were converting, so we could see the business had potential.

we managed to increase the number of people coming to our client’s site through Google searches by 75.82%, by splitting our efforts between two goals. The first was to improve the client’s website and get it ready to handle more visitors.

We looked at the words and phrases used by potential customers when they searched for mancave shop online. We improved our client’s website by making sure it used the language of their customers.

Internal links — the links on a website to other pages on the same site — help potential customers to easily move between the different parts of the site. We reviewed and improved the internal links on our client’s website.

We discovered many potential customers were overwhelmed by the number of products available on our client’s website. To help new customers make the right purchase, we created in-depth product guides that compared different brands of mancave shop. These guides varied in complexity, depending on whether they focused on new or returning customers.

By positioning our client’s brand as a trustworthy source of information for mancave enthusiasts, we grew business significantly. We did this by writing about mancave on several different websites. We even secured a regular column in one of the industry’s top websites.

4. Package

Our client started on a medium-sized package and upgraded to one of our largest packages when we showed them they were making a return on their investment. We’ve been working together for over three years and the site is more visible — and successful — than ever.

5. Results

We increased the number of monthly visitors on our client’s website by 110%.

Our client is extremely pleased with the results. His website has increased sales year-on-year, making a massive return on his original marketing budget. He’s rightfully proud of the progress his business has made.