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Superior Shipping Services Website Development

1. Background

Superior Shipping Services Ltd is a company duly incorporated in St.Lucia since 1999. They offer a range of services some of which include: Freight forwarding, Customs Brokerage, Import & Export, Air/Ocean Cargo Transaction.

They corporate office is situated in the heart of the capital city of Castries affording us easy access to the Customs and Excise Department, local banks and Air and Sea Port Facilities. Another office in the industrial town Vieux Fort facilitates transactions for customers in the southern end of the island.

2. Objective

Providers of logistics website design services should not forget that all the businesses prefer being put in the best light, as the first impression often plays a vital role. That’s why the main goal of corporate websites is to gain user confidence.

3. Strategy

We designed a clean, signup-focussed layout and worked with sss to choose images that made it stand out from other logistics sites. The company had a logo, but we agreed that it needed updating, so we redesigned it.

Next, we mapped out the website structure. As sss of service, we wanted to target people who were looking for familiar solutions (Transshipping Agents and Ocean Import/Export). We wrote pages for those audiences positioning sss as the best solution, and we wrote the homepage and subpage copy as well.

5. Results

We launched the site and it can be viewed here. The software is still in the pre-launch phase, so we’ll update this case study with conversion and traffic numbers once we start the promotion campaign.

Our client is extremely pleased with the results. His website has increased sales year-on-year, making a massive return on his original marketing budget. He’s rightfully proud of the progress his business has made.